About the Company

Wellizen is a global, science-backed wellness brand management platform focused on building, managing, and scaling premium health, wellness, beauty, and lifestyle brands.

Built on more than 12 years of experience in brand development, consumer marketing, social commerce, distribution, and international expansion, Wellizen has evolved into an integrated platform with end-to-end capabilities across brand incubation, product commercialisation, market positioning, content strategy, retail distribution, and global market scaling.

Wellizen works with a curated portfolio of premium wellness brands across high-growth categories, including cellular health, microbiome wellness, functional nutrition, ingestible beauty, and premium lifestyle health. The company combines scientific insight, consumer understanding, creative storytelling, and commercial execution to help brands grow from product concept to market expansion.

Across its broader brand management platform, the team has supported 100+ global brands, reached 12M+ unique consumers, built access to a 90,000-strong social commerce network, supported distribution across 10,000+ retail stores, and enabled logistics coverage across 60 countries.

The name Wellizen combines “wellness” and “citizens,” reflecting the company’s mission to serve a global community through premium products, personalised services, and meaningful wellness experiences.

About the Role

We are looking for a creative and commercially driven Social Media & Content Manager to lead our Chinese content strategy across key social media channels, with a focus on overseas Chinese audiences.

This role will translate brand strategy, product messaging and campaign priorities into engaging, culturally relevant content across key platforms, including RedNote, WeChat, and other relevant Chinese-language social channels.

You will own the Mandarin content calendar, plan and publish social content, support campaign execution, monitor social trends and help grow our Chinese-language community presence. You will work closely with the Brand, Sales, and Commercial teams to drive engagement, brand awareness, and commercial outcomes.

Key Responsibilities

· Develop and execute Mandarin content strategy aligned with brand and commercial objectives

· Create and localise content across social and digital platforms

· Manage content calendars, publishing schedules, and ongoing optimisation across channels

· Translate global brand campaigns into culturally relevant Chinese storytelling

· Plan content themes, campaign moments, product education and platform-specific content formats

· Collaborate closely with Brand and Sales teams to support product launches, seasonal campaigns, livestream and other commercial activities.

· Monitor content performance and use insights to optimise engagement, conversion and content quality

· Track trends across Chinese social media platforms and apply best practices

· Maintain content compliance awareness, especially around product claims, health, wellness, and consumer goods messaging

About You

· Fluent in Mandarin Chinese and English

· Experience in content marketing, social media, or digital marketing

· Strong understanding of Chinese digital platforms and ecosystems

· Excellent copywriting and storytelling skills

· Commercial mindset with ability to align content to business outcomes

· Strong collaboration skills and ability to work cross functionally

· Experience in consumer-facing industries (retail, health, FMCG) is highly desirable